What I’ve done
Other UI / UX related work.
I’ve over 13 years commercial experience in design. I’ve been given the opportunity to work alongside talented people in the industry at large international brands, as well as some exciting start-ups, in the retail, technology, and broadcasting industries. Exposure to these brands, design systems, UX approach and principles have allowed me to expand and amplify my knowledge which I’d like to apply to games design.
TOOLS
Web app / Concepting / Design system
A redesign of the existing Vodafone IoT global communication service. Creating an expansive component library of visual patterns, ensuring this new portal will be flexible, better performance and future-proof from a design perspective.
Responsible for designing screens in a rapid iterative fashion, incorporating feedback from user testing, UX, development and scope limitations. Attempting to solve complex design problems with elegant solutions that will satisfy business and user needs. Creating an alternative to Vodafone’s consumer visual identity / style guide with the intention of rolling out to all potential Vodafone business products.
Web app / Concepting / Styleguide
Creating a multitude of visual designs for Sony's publishing partners to submit games, applications, and other media related content.
Following wireframes set by UX team, defining a comprehensive UI design kit, to then be documented in a progressive style guide. Keeping a consistent functional visual design language that can be applied across all work packages. Reviewing / reworking existing UX patterns and components, optimising and aligning whenever and wherever possible. Keeping abreast of feedback, requirement changes and adapting designs accordingly.
Web design / Responsive / Design system / Prototyping / Native App / Marketing / Branding
Designing the UI design for new and existing Eurosport digital products. Working closely with the senior UX designers to develop and maintain a framework of consistent UI patterns in a multi-device environment spanning OTT, desktop, tablet, mobile devices and native apps.
Creating low and high-fidelity mock-ups and (clickable) prototypes suitable for development and delivery teams. Handing over / demonstrating designs to developers and ensuring designs are achievable. Creating / modifying existing design systems and component libraries within Sketch. Supporting projects through the full project cycle, right from the conceptual states, all the way through to go-live, ensuring the design standards are met.
Native App / Branding / Web App / Prototyping / Interaction / Print
Designing the overall functionality, user interface and user experience of the app, emails and device management portal for a leading mediation service. Building on top of existing brand and expanding the visual identity across the device management system, emails, print works and other platforms.
Taking full ownership of the app and site experience, identifying design problems, and devising elegant and high-end solutions through images & animation.
Web app / Creative / Interaction / Video walkthrough / Responsive
Working on a responsive web apps and websites Teplio and Mashroom, designed for buying renting and selling property. Initially integrating new visual styles with the agency's design system. Reviewing and reworking the design patterns and introducing new branding.
Creating designs and structured layouts across a range of touch points for mobile, tablet and desktop. Working closely with the UX designer implementing new functionalities, gamifying tedious processes, with engaging transitions and animation.
Web apps / Component Library / Style guide / UX
Working on developing and maintaining dentu’s Media Ecosystem components that make up a suite of digital apps. Delivering evidence-based visual design; through data, research, observation, and insight e.g colour palettes and data visualisation. Creation of complex sketch components / templates. Robust enough for designers to pick and choose the content, whilst also providing guardrails for the types of content we'll want to show.
Creating and iterating core visual design components, page designs and flows, design system rationale, visual storytelling and specification documentation and guidelines when necessary. Communicating visual design process, ideas, and solutions to dev, UX teams and stakeholders.
For more detail on these projects
welchdesigns.co.uk